Sometimes good things happen. In this case, Hallmark and UNICEF have teamed up to make it easieer for you to donate and help children in need. You purchase Hallmark cards for birthdays, sympathy, holiday wishes and more. Now you have an even better reason to make your cards Hallmark. Charity and helping children!
The following is a Press Release from June 20, 2012.
Canadians can now reach vulnerable children by purchasing greeting cards for every occasion any day
New partnership with UNICEF and Hallmark announced
TORONTO, Wednesday June 20, 2012 – Not just at the Holidays anymore, for the first time ever, Canadians can help support the world’s most vulnerable children by simply purchasing a UNICEF every day greeting card for every occasion, any day, in Hallmark stores across the country.
“Every day 21,000 children under the age of 5 die, and most of these deaths are easily preventable,” says UNICEF Canada’s President and CEO David Morley. “Purchasing a greeting card is a simple way to give, but it will help the hardest to reach children survive.”
A portion of every UNICEF greeting card will support the organization’s work ensuring child survival wherever children’s lives are at risk.
The back of each card describes its impact. An anniversary card can help UNICEF provide Vitamin A doses to boost children’s immune systems and preserve their sight. While a birthday card can help provide measles vaccines or oral rehydration salts to treat diarrhea, one of the leading killers of children under 5 years old.
With more than 116 unique designs Hallmark’s new UNICEF collection has something for everyone celebrating life’s special moments while giving a child a better chance to survive and thrive. The collection features beautifully crafted cards to celebrate all occasions including birthdays, weddings, the birth of a new baby or to send a special message like good luck, get well or bon voyage.
“At Hallmark we believe all children have the right to health, education and protection. Through the launch of the new UNICEF every day card program together we can ensure a better future for hard to reach children around the world,” says Chris Kelly, Vice President Consumer Solutions & Brand Experience, Hallmark Canada. “We are pleased that Hallmark’s partnership with UNICEF, the world’s leading children’s rights and humanitarian organization, is expanding and we hope Canadians will help us support this incredible organization’s work.”
UNICEF and Hallmark Canada embarked on a partnership this past holiday season to support the long standing tradition of the UNICEF Holiday cards and gifts program. By partnering with Hallmark, UNICEF has tripled its retail reach in Canadian communities while increasing the amount of funds raised for children around the world.
UNICEF every day cards are now available in Hallmark stores across Canada as well as in other fine retailers where the Hallmark brand is sold.
Do you require a little more inspiration? Here’s Ryang Sol-Mi a fourteen-month-old who receives a spoonful of oral rehydration salts (ORS) at a hospital in Korea. Ryang was admitted to the hospital with severe diarrhea and a respiratory infection. Diarrhea is the second leading cause of death for children under five years old, mainly because of dehydration, but oral rehydration salts effectively prevent this.
When you purchase a Hallmark card, you help children like Ryang Sol-Mi and it’s so easy.
By purchasing a new UNICEF every day card at Hallmark you can help ensure even the children hardest to reach don’t die from diarrhea by providing them with life-saving oral rehydration salts.