On September 24, 2012, Domino’s announced it’s brand new homemade pan pizza. Consumers have asked for a delicious buttery crust pan pizza and Domino’s is delivering. This new Pizza offers a fresh alternative to frozen dough.
Patrick Doyle, Domino’s Pizza president and chief executive officer said “The reason most people buy a pan pizza is for the crust.” True enough and it turns out that one in every five pizzas sold in the US are pan pizza. That obviously shows a demand for a good pan pizza. With this new pan pizza they went a little further by putting two layers of cheese and have the toppings go right to the crust!
In addition of offering the pizzas for order immediately, Domino’s will launch a national campaign on October 1 and offer a two topping medium for 7.99. That’s a fantastic deal and a great way to introduce their new product to pizza lovers.
Domino’s enjoys customer feedback and are always looking for new ways to improve and expand on their menu. Domino’s wants to be the best with your help and suggestions.
Note: Founded in 1960 they have become the most recognized delivery chain. They made the 2011 Forbes magazine “Top 2011 franchises for the money” list.